If you’re a Serious Entrepreneur who’s been involved in Internet Marketing, you’re learning that using social media is a great way to promote your business for free.
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(05-23) 14:46 PDT – Social networking sites are changing the way people interact, socially and professionally. Sites like Facebook and LinkedIn let people establish relationships and store information on their contacts. When effectively used and managed, these sites can significantly increase the productivity of salespeople and other revenue-generating employees. But the use of these social networking sites by employees to manage their business contacts can also have implications when those employees leave to join a competitor. Client lists and customer databases are frequently alleged to be trade secrets. If an employee has used a client list to build a network of links and/or contacts on Facebook or LinkedIn , does that list lose its trade secret status?
Balancing your work and personal life on social networking tools such as Facebook has become more complex than ever — and the dangers go beyond the well-publicized examples of posting party pictures to your profile.
A more subtle faux pas can affect your online reputation and even future job path, as your friend list on Facebook includes both personal and professional contacts. Information you post can mess up your work relationships and personal ones in one quick swoop.
For example, the immediacy and ease with which you can post a quip on Facebook may get you into trouble if you’re teasing your significant other — plus tell work colleagues more than they need or want to know about your relationship. This recent story of a man caught cheating by his wife when she perused his iPhone got us thinking: In this day of gadgetry and near-constant contact via social networking, how can you avoid blunders that will deem you a thoughtless spouse, friend or colleague?
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1. Branding – Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
2. Customer Engagement – Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.
3. Drive Web Traffic – Facebook can act as a portal point for driving traffic to your site and other online properties.
